Business Writer & Copywriter for B2B companies and marketing agencies
Clear messaging wins every time. I believe every business deserves a writer who can help them clearly communicate with their customers to increase sales and grow their companies.
Hi, I'm Krista Gleason. I write clear and compelling copy that informs and engages your audience and customers.
My job is to make your job easier by being your trusted resource for high-quality business writing.
Email me at firstname.lastname@example.org.
A handy one-sheet to read now or save for later.Krista Gleason Capability Statement
Strategic Writing and Counsel
If you’re a business owner, or marketing, communications or creative director, you’ve got enough on your plate. You need a writer who can quickly get up to speed and turn around a project that is powerfully on message. Someone who excels in writing captivating stories and creative copy, interviewing subject matter experts, conducting research, and simplifying complex information.
Here are some things clients trust me with:
- Business and personal profiles
- Case studies and customer success stories
- Corporate communications
- Executive ghostwriting
- Feature and long-form articles
- Killer headlines
- Marketing and sales materials
- Video scripts
I'm available for freelance and contract work, and interim/acting communications director roles.
Ability to explain complex concepts with direct and readable language
“Throughout my four decades in public service at the State and National levels, and exposure to all types of professionally drafted written communications, my strong opinion is Krista Gleason is by far one of the finest writers I have ever known.
“Krista combines her skill as a focused observer of the subject matter at hand with a unique appreciation of what must be communicated to achieve the underlying message. Krista’s ability to explain complex concepts with direct and easily readable language clearly distinguishes her from other writers. Krista is also thorough in her research and a genuine perfectionist.
“Krista Gleason’s writing style is by every measure outstanding, and I wholeheartedly endorse and recommend her services.”
- Michael Nozzolio, retired New York State Senator and Chairman, Locate Finger Lakes
Able to translate technical information into clear and simple terms
“Krista helped our IT organization strategize and create a user-friendly online IT Service Catalog—the first of its kind for our global technology company. The IT group can tend to talk in technical jargon and acronyms. She was able to translate technical information into clear and simple terms for our employees and provide an efficient, well-organized tool for them to navigate and understand our services. After launching the Service Catalog, calls to our IT Help Desk dropped significantly. Krista also helped us frame and tell the complex story of our massive IT infrastructure project, helping us craft a compelling narrative that won us a Project of the Year award.”
- John Milazzo, CIO, Kodak Alaris
Feature writing was 100 percent on target
“Before I founded Avanti Entrepreneur Network, I published a national magazine. Krista is among the best writers I've worked with. Her feature writing for Avanti was 100 percent on target to our small to mid-stage business audience. Her first draft is the final piece.”
- David Mammano, founder and CEO, Avanti Entrepreneur Network
Stories are well-written, enjoyable to read, colorful and always right on point
“Krista Gleason has been a freelance writer for us for a couple of years now, and her work really is a tremendous contribution to our newspaper. Her stories are not only well written, but they are enjoyable to read, colorful and always right on point. She has contributed to two of our publications that have won New York News Publisher Association awards, and we hope—for the sake of our readers—that she continues to write engaging, entertaining feature stories for us for a long, long time."
- Mike Cutillo, Executive Editor, Finger Lakes Times
Can count on her to get things right the first time
“Krista delivers clean, well-written stories on time (even early!), which is tremendously valuable for a busy editor like me. She also listens expertly, so I know I can count on her to get things right the first time, just the way we’ve discussed. Easy and pleasant to work with: She has been a great find for us!”
- Mark Liu, Editor, Features and Custom Content, Rochester Democrat and Chronicle, Gannett Inc.
Created clear and compelling messages to engage our audience
“Krista was a key player in developing the messaging for the first annual FLX Women’s Women Rising conference. She helped us create clear and compelling messages for our audience, quickly and expertly wrote marketing copy for social media and our webpage, and assisted with media relations and press releases.
"We were promoting a new event that no one was familiar with and she was instrumental in communicating the true essence of our message to engage and energize our audience. I am convinced that much of our success in getting the community engaged was due to the messaging that Krista created! And if that weren’t enough, from start to finish she was attentive, responsive and a very knowledgeable guide to keep our messages on target!”
- Kristen Fragnoli, founder, FLX Women
Check out some of my feature work for the new Locate Finger Lakes Business Journal here:
- Finger Lakes Community College
- Cayuga Community College
- Upstate Capital Association of NY
- DeFisher Fruit Farms
- Guardian Glass
- Solar Home Factory
- IEC Electronics
- Waterloo Container
- Port 100 Coworking
- Bartolotta Furniture
- Watkins Glen International
- ITT Goulds Pumps
- Currier Plastics
- Sessler Wrecking
- Finger Lakes Collegiate Baseball
- Auburn Doubledays
- Community Proud Apparel
- Lyons National Bank
- Be a YEA! Mentor column
Here are a few articles I've written for Gannett's Democrat & Chronicle, part of the USA Today Network:
More SamplesNextCorps is Giving Startups a Legup
Salute to Nurses
Finger Lakes Hiking Paradise
Technology is Making Weddings More Personal and Fun
Finger Lakes Farm to Table
Personal essay: Always turn the light off
Another World B&B is Heaven to Owners and Guests
Press release: Inaugural FLX Women's Leadership Conference
Something you should know: A lot of my work is proprietary to my clients and not able to be shared publicly. Just reach out and let me know what you need. In most cases, I can help!
How you communicate says a lot about your business. I help companies and their leaders communicate clearly, simply and effectively. I offer writing and proofreading services, and can assist you with crafting your strategy.
Consider me a trusted extension of your team. My job is to make your job easier.
My communications philosophy is "keep it simple." That doesn't mean writing down to your audience, but providing them with the essential information they need to do whatever it is you want them to do.
Prior to starting Gleason Writes, I worked at Kodak, helping lead corporate, consumer and commercial business communications. Before that, I held top communications positions with elected officials at the state and local government levels.
I am a recipient of the 2012 Rochester Business Journal Forty Under 40 award, and have received local and national awards from the Public Relations Society of America.
- Board Member, Ontario County Chamber of Commerce
- Co-chair, Canandaigua Microbusiness Network
- Volunteer, FLX Women Leadership Conference
- Volunteer mentor, Young Entrepreneurs Academy (YEA!) at FLCC
- Volunteer mentor, Junior Achievement Youth Entrepreneurial Summit
Keep it simple!
"So the writer who breeds more words than he needs is making a chore for the reader who reads." - Dr. Seuss